I don’t remember when I first heard Coach Mac, my head coach in college, critique me or one of my teammates for “fake hustle.” I do remember that even though it was the first time I’d heard that phrase, it was so vivid and contextual that I immediately knew what he meant. It’s the performance of effort in lieu of effort — a manipulative melodrama intended to convince people you care more and play harder than you actually do. In a basketball context, it’s slapping the floor with both palms to communicate good defense instead of just locking up.