Louis Vuitton Chairman and CEO Pietro Beccari nodded to Williams’s earlier work with the model, saying in an announcement: “I’m glad to welcome Pharrell again house … His inventive imaginative and prescient past style will undoubtedly lead Louis Vuitton towards a brand new and really thrilling chapter.” Late Tuesday afternoon, LVMH’s touchdown web page featured a easy black-and-white photograph of Williams, carrying a white T-shirt and diamond chain, with the greeting, “Welcome Pharrell!”
Because the inventive director of menswear, Williams can be charged with producing two collections a yr, inclusive of baggage, equipment and ready-to-wear clothes. His first assortment for the style home will debut in June at Males’s Style Week in Paris. Williams’s appointment to a number one place on the world’s largest luxurious model additionally factors to the continued cultural significance of hip-hop, additional cementing its standing as a world driver of style.
The 49-year-old Virginia native’s function as a cultural tastemaker and influencer is as different as it’s intensive. Williams is finest identified for his influence on the music trade, the place he helped outline hip-hop’s sound as a producer, songwriter and frontman of N.E.R.D. Alongside his personal chart-topping music (2013′s inescapable “Joyful”), Williams has collaborated with or produced hits for Britney Spears, Beyoncé, Snoop Dogg and Jay-Z, amongst scores of different artists.
That prolonged résumé of collaboration extends to the style world, the place he has labored with a lot of main manufacturers, amongst them Louis Vuitton, Chanel, Tiffany, Nike and Adidas. His most well-known partnership to date, although, is his work with Japanese designer Nigo, founding father of the streetwear firm A Bathing Ape. Collectively, they launched the Billionaire Boys Membership in 2003, a clothes, accent and life-style model aimed toward mixing streetwear and luxurious. Its sneakers (launched beneath the sub-label ICECREAM) had been particularly fashionable amongst youth skate boarders and hip-hop heads in Japan and the US. (Nigo is now inventive director of LVMH’s Kenzo label.)
Even along with his bona fides as a tastemaker, Williams has huge footwear to fill in Abloh’s absence. The primary Black American to ever maintain a head design place at a European luxurious home, Abloh is credited with infusing a modern and, at times, ironic sensibility into the model.
Whereas rooted on this planet of streetwear, Williams’s sense of favor has been lauded for its irreverence and huge vary (who can overlook The Hat?). In 2015, he grew to become solely the second man to win a CFDA Style Icon award.
“I get my fashion from simply random individuals, on a regular basis individuals — like, building is fascinating to me. On a regular basis issues, you understand, service uniforms, sports activities, skateboarding, normcore, grandma sweaters — all of that stuff is fascinating to me,” Williams told Vogue on the time. He was additionally an early adopter of the newest wave of gender-neutral clothes and aesthetics, carrying a ballgown puffer on the entrance of GQ’s New Masculinity Issue in 2019.
When requested about his selections to put on a purple crocodile Birkin bag or a pastel Céline coat, Williams informed the journal that fashion and match got here first: “I appreciated one thing, and I put it on. Then the philosophy got here behind it.”